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Case Studies

Database Rental 1 on Jan-13
Campaign Topic:	Database Rental for MNC Company
Objective:	- Provided the Database Rental for MNC Company - Provided the Database Replacement of invalid data within 2 calendar months
Service:	E-DM Blasting of 4300 Data
Selection Criteria:	- By Industry: Packaging & Logistics+ Manufacturing - By Business Title: IT Dept-Senior or above - By Company Nature: MNC
Benefit:	Provided >500 data contact
Database Cleaning & Acquisition Service 1 on Oct-12
Campaign Topic:	Database Cleaning & Acquisition of client database
Objective:	- Provided the Database Cleaning Service for matching with Smart-I Database to client's provided database - Provided the Database Acquisition Service for acquiring new contact information if both database do not have the contact person
Service:	Database Cleaning & Acquisition Service for 4,000 Data
Selection Criteria:	- By Business Title: IT Dept/ Admin Dept/ General-Top - By Other: Client's provided database
Benefit:	Generated >800 data contact with direct e-mail
Database Rental 1 on Apr-12
Campaign Topic:	Database Rental for Financial Industry
Objective:	- Provided the Database Rental for targeting the corporate Mandatory Provident Funds (MPF) program - Provided the Database Replacement of invalid data within 2 calendar months
Service:	Database Rental of around 4,000 Data for 2-months usage period
Selection Criteria:	- By Industry: All with exclusion of FSI Industry - By Business Title: HR Dept. + Admin Dept. + General Top - By Company Size: All
Benefit:	- Provided qualified data for customer calling program by customers' call centre - <1% invalid data

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